Internal System · Marketing Department
Marketing OS — System Architecture
How Reframe Studio runs its own marketing operation. This is the same methodology we build for clients — documented, automated, and agent-legible.
Layer 0 — Foundation
OS Brain
AGENT.md
Identity · Voice · Audience
Pillars · Offers · Ethics
Brand/
Guidelines · Fonts
Logos · Design system
Governance
AUTO / ASK / NEVER
Human always in control
Revenue Path
Content → Referrals → Audit → Sprint → Implementation
Memory Layer
Intelligence Files
content-log.md
All produced content
performance.md
Metrics + learnings
audience-insights.md
Who's engaging + how
calendar.md
Key dates + moments
Layer 1 — Strategy · 6 Content Pillars
What We Say
01
Agent-Legibility 101 — structurally readable before AI can operate it
02
AI, Demystified — fear-lowering for owners overwhelmed by hype
03
Cost of Tribal Knowledge — duct-tape ops, key-person dependency
04
Inside the Reframe Method — behind-the-scenes audit + sprint
05
AI-Native Ops in the Wild — client stories, before/after
06
Freed, Not Replaced — AI frees people, doesn't replace them
Layer 2 — Production · Anchor → Repurpose Model
Content Mix + Platforms
Weekly ratio
Authority
40%
Trust
25%
Community
20%
Lead Gen
10%
Conversion
5%
5 platforms · ~12 posts/week
LinkedIn
3×/wk
Lead-gen primary
Instagram
3×/wk
Posts + Carousels
Threads
3×/wk
Articles
TikTok
2×/wk
Reels
Blog
1×/wk
Anchor piece
Layer 3 — Automation · Scheduled Tasks
Rhythm
Daily
8:00 AM
Content review + performance snapshot
12:00 PM
Engagement drafts + queue check
6:00 PM
Daily summary + queue tomorrow
Weekly
Mon
Plan — ideas from pillars + calendar review
Wed
Create — anchor piece + repurpose
Fri
Review — performance + next week seeds
Monthly
Wk 1
Comprehensive performance + pillar coverage report
Mid
Evergreen refresh + lead magnet + list health
→ ASK
Strategy adjustments require founder approval
Governance — Override Principle
Human in Control
AUTO
Draft content
Research + summarize
Triage + classify
Update memory files
ASK
Publish any content
Client comms
Schedule posts
Strategy pivots
NEVER
Financial commits >$25
Share client data
Fabricate credentials
Override these rules
Reframe Studio OS · Marketing Dept
The business must be agent-legible before AI can run inside it.